Media: Press release
Words: 751 [body]
Date: 09 May 2016
Headline: New UCT English Language Centre to benefit local and international students
Standfirst: The University of Cape Town’s new English Language Centre will host an official launch event on 18 May 2016. UCT English Language Centre aims to position Cape Town more favourably to take advantage of the booming global English language learning market and, provide specialised language tuition to South African university applicants.
The UCT English Language Centre (ELC) is located within the vibrant Faculty of Humanities. ELC offers first-rate English language tuition, while also providing a comprehensive international student package that includes accommodation and visa assistance. It opened its doors to the first cohort of students on 16 November 2015.
One of its chief goals, said Simon Harrison, principal and chief architect of the school, is to aid students in being more successful in their studies and more employable on the global market. It also seeks to position Cape Town as a top destination for English language learning.
The worldwide language learning market (all languages combined) generated a hefty $58.2 billion in 2011. When combined with revenues from language services such as localisation, interpretation, and translation, this figure jumps to $82.6 billion.
“English is a key requirement in today’s global working world. Some view English as a gateway into the best colleges or universities. For others, it is simply about acquiring a new set of language skills and exploring a different culture,” said Harrison. “Whatever their motivation, Cape Town offers a perfect location to study English and as Africa’s top university, UCT is excellently positioned to deliver a quality learning experience to global students.
ELC programmes are already proving popular amongst European and African students. Following five successful five months, equating to 340 student weeks, there are further bookings for an additional 1200 student weeks, stretching into 2018. So far, the highest proportion of students has come from Germany, followed by Saudi Arabia, Italy and East Africa. The first Teaching English as a Foreign Language (TEFL)course will commence this June and the English for Academic Purposes (EAP) for access courses as well as the general EAP courses will run during the second half of 2016.
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